Who won the Tour’s new $40 million Player Impact Program? Phil Mickelson said he did.

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The  Tour has not revealed the winners of the new Player Impact Program.

That didn’t stop Phil Mickelson, who became the oldest major champion by winning the  Championship at Kiawah Island in May, from tweeting Wednesday he won the PIP and the $8 million first prize.

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However,  Tour spokesman told Golfweek the year-long program runs through December 31 and a number of metrics have lag time in their reporting. As well, the results have to be verified by an independent auditor.

The  Tour, despite earlier saying it would not reveal the winners of the program, said the results will be released to its membership in mid-February.

The $40 million program, which will increase to $50 million in 2022, rewards 10 players. The  Tour will release only the top 10 players on the list through its communications with the membership.I’d like to thank all the crazies (and real supporters too) for…………………

Helping me win the PiP!!
To get the 2nd half of the money I have to add an event I haven’t played in awhile. See you in Kapalua
P.S. I’ll try and find another hot controversial topic soon

 Phil Mickelson (@PhilMickelson) December 29, 2021

Phil Mickelson

“I’d like to thank all the crazies (and real supporters too) for … Helping me win the PiP!!,” Mickelson wrote on Twitter. In addition to his stunning victory in the  – his lone top 10 on the  Tour in 2022 – Mickelson won twice on the  Tour Champions, including the Charles Schwab Cup Championship.

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The member of the World Golf Hall of Fame and six-time major champion, who is now 51, added that to receive the second half of his money, he had to add a  Tour event he hasn’t played in a while to his schedule. That’s why, he wrote, he’s playing in next week’s Sentry Tournament of Champions in Hawaii for the first time since 2001.I asked  about Mickelson claiming he won the $8m PIP bonus. Tour says PIP runs until end of year & there’s a weeks-long lag in reporting metrics, which means Tiger/PNC impact could still be outstanding. Then independent firm must verify. Mickelson might win but he hasn’t yet.

Eamon Lynch (@eamonlynch) December 29, 2021

Phil Mickelson

Five categories were used to determine the player’s Impact score: Google search frequency, social media reach, Nielsen score (TV time), Meltwater mentions (global media attention), and Q-score (player appeal).

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Mickelson slyly responded to a tweet from Golfweek’s Eamon Lynch, inferring that his original tweet might have been part of a ploy to drum up more social media response.Last minute move. Checkmate 

 Phil Mickelson (@PhilMickelson) December 29, 2021

The program was created in 2021 to reward its most popular players.

“For us, it’s all about getting our players to engage in our game, help grow our Tour, and help grow their own respective brands,” Tour commissioner Jay Monahan said at The Tour Championship.

(This story has been updated)

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