Gervonta Davis, Canelo Alvarez and Terence Crawford to fight on Amazon Prime Video as Al Haymon’s PBC announce new deal

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As a result, Haymon and his team have spent recent months seeking a new broadcaster for their marquee roster of fighters.

The PBC stable includes Gervonta Davis and Canelo Alvarez, with Terence Crawford now also working with the company, at least for his rematch with Errol Spence.

On Thursday, PBC officially announced that they have joined forces with Amazon Prime Video.

This new multi-year deal will reportedly see them stage between 12 and 14 fight events on the platform each year.

This will include both PPV shows and non-PPV fight nights, with the first event planned for March.

Davis could headline this inaugural show.

It’s understood that the non-PPVs will also be available on Amazon Prime Video in the UK and Ireland.

Marie Donoghue, VP, US sports content and partnerships for Amazon, said: “We are thrilled to join with Premier Boxing Champions to bring the best boxers in the world to Prime Video, and to give more fans than ever the chance to experience these must-see events.

“With live coverage of PBC action throughout the calendar year, Prime Video continues to bring viewers in the USA and around the world the best in sports.”


Bruce Binkow, CEO, Integrated Sports, exclusive agency for PBC, added: “Premier Boxing Champions is very proud to partner with Prime Video to showcase our world-class boxers and events.

“With Prime’s incredible reach and unprecedented marketing power, we’re very excited to reach new audiences for our sport as we continue to present the most exciting, competitive and biggest fights in boxing.”

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