“This decision wasn’t easy” – Venus Williams announces pause in operations at her signature brand EleVen

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Venus Williams has announced that she is temporarily pausing the operations at her signature clothing and fashion brand, EleVen. The American legend has clarified that the brand will be back in the future.

Williams, who has an associate degree in fashion design from the Art Institute of Fort Lauderdale, founded EleVen in 2007, along with sports retailer Steve & Barry’s, which has since gone out of business. Williams has served as one of the brand’s chief designers.

EleVen has dressed several WTA stars over the years, including Varvara Lepchenko, Nadia Petrova and Arina Rodionova. It has also partnered with renowned brands like K-Swiss and Lacoste.

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In an email to retailers, Venus Williams stated that she has taken the tough decision to wind down operations at EleVen to refine “strategies and enhance the overall brand experience.” She thanked the fans for their unwavering support and assured them that EleVen would return soon.

“We’ve decided to temporarily pause our operations as we take a moment to refine our strategies and enhance the overall brand experience. This decision wasn’t easy, but it’s a crucial step towards ensuring that we come back stronger and better than ever,” Venus Williams wrote.

“I want to express my heartfelt gratitude for your unwavering support and loyalty to the EleVen brand. Your commitment means the world to us. This pause is not a farewell but a see you soon. We are dedicated to embodying our credo, “Be your best self,” and this break will allow us to do just that….”

“Your support has inspired me personally, and I’m excited to come back and continue the journey together,” the email concluded.

EleVen will clear all its remaining stock from the warehouses and will soon become unavailable in retail stores. However, fans can expect Venus Williams to don EleVen merchandise at her future tournaments.


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