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Anthony Joshua has swapped cheap Asda suits for multi-million-pound….

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Anthony Joshua has swapped cheap Asda suits for multi-million-pound fight nights

Anthony Joshua has swapped supermarket suits for multi-million-pound fight nights.

Joshua turned professional in 2013 having won Olympic gold in London the year before. He opted to partner with Eddie Hearn and in 2021 signed a ‘career contract’ with the promoter.

Joshua will add to his huge bank balance next week when he takes on former UFC heavyweight world champion Francis Ngannou in Saudi Arabia, four months after the Cameroonian dropped Tyson Fury en-route to a narrow points defeat in the Middle East.

“I used to get my stuff from ASDA; George, ASDA!,” he told Matchroom Boxing. “I’d take it to a tailor and get it chopped up for a tenner, then come and present myself to the world. You must remember up until this point, the only time I’d ever really have to wear suits was to court dates or funerals – now I’m doing big business.

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“From a young age, I always had a hustler’s head on my shoulders so I could stand strong with Eddie Hearn – an educated man, who’s come from a good family. I’ve come from a good family too, but for me, personally education wasn’t always my main priority. I felt like at this stage in my life, boxing wasn’t the hard part. Making sure my business was in the right order was the hardest part.”

Joshua’s partnership with Hearn led him to become a two-time heavyweight world champion – with a third reign a real prospect if he can overcome Ngannou. And the 34-year-old added: There’s a saying in boxing, where boxing is the only jungle where the lions are afraid of the rats – because you’ve seen what many other promoters have done to boxers before. It wasn’t so long ago, in the 1980s and 90s, when athletes were being taken advantage of by some. It’s such a shame because you see them today – and these are my heroes, and the heroes of so many others – and they’re the guys who really made the boxing industry work.

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“Thankfully, Eddie has proven to me to be one of the best in the business. The Hearn family and Matchroom Boxing have stuck to their word, so I’ve stuck with them, and I would advise anyone in boxing to look at them as a promoter and a promotional outfit. They taught me, not only how to navigate my career, but they gave me access to help understand how the business fronts.”

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